Lesung mit Carl Tillessen

Consumption - Why we buy what we don't need In his bestseller CONSUMPTION - WHY WE BUY WHAT WE DON'T NEED, Carl Tillessen explores the question of how, where and, above all, why we buy. As an insider, he takes us behind the scenes of a global machine whose success is primarily based on manipulation and exploitation. The book dissects the psychological mechanisms that are constantly at work in our lives. It raises our awareness of our actual needs, but also of the high price that nature and the people in the producing countries pay for our hyper-consumption. It opens up a perspective on consumption that is not only healthier for our environment, but also for ourselves, and shows how we can make more conscious and sustainable consumption decisions. About the author: Carl Tillessen studied business administration and art history. He founded the fashion label FIRMA in 1997. As creative director and managing director, he not only spent 17 years developing the collection, which won numerous awards and was distributed worldwide, but also six of his own stores, an online store and a cosmetics line. Today, Tillessen is Managing Director and Chief Analyst at DMI, the oldest and leading trend agency in the German-speaking world, and advises companies from the consumer goods industry on trend and strategy issues. Copyright: Martin Mai