Here you will find our privacy policy for our social media pages.

Privacy policy

Based on the EU General Data Protection Regulation (GDPR), this privacy policy describes in detail how Stuttgart-Marketing GmbH deals with the important issue of data protection - an issue that we, like you, take extremely seriously. The privacy policy describes the types of data that we collect on this Stuttgart-Marketing GmbH website www.stuttgart-tourist.de and explains how and for what purpose this data may be used and to whom it is forwarded. It also explains how Stuttgart-Marketing GmbH protects the security of the data collected and how you as a user of www.stuttgart-tourist.de can determine how and for what purpose the data you provide is used by us. Finally, you will learn how to contact Stuttgart-Marketing GmbH if you have any questions or concerns regarding our privacy policy or regarding your data that we have collected or that you have provided to us.

Content:

1. controller within the meaning of Art. 4 No. 7 GDPR

2. communication via contact form / telephone / e-mail / post

3. data processing of contact persons

4. booking of tickets, events, promotions etc. via our website

5. data processing for marketing purposes

6. subscription to our newsletter order and personalized and non-personalized advertising mailings based on a personalized user profile

7. further advertising measures and customer and partner communication

8. communication with freelance employees

9. satisfaction surveys

10. social plugins

11. cookies

12. tracking through the sugar pixel

13. use of cookies and web beacons

14. Encryption

15. your rights as a data subject

16. no obligation to provide personal data

17. cross-references ("links") to other websites

18. contact details of the data protection officer

1. controller within the meaning of Art. 4 No. 7 GDPR

Unless otherwise stated in the individual sections (highlighted by the headings) of this Privacy Policy, the controller is

Stuttgart-Marketing GmbH
Rotebühlplatz 25
70178 Stuttgart

is the data controller within the meaning of Art. 4 No. 7 GDPR.

2. communication via contact form / telephone / e-mail / post

2.1 Purpose of data processing/legal basis:

We will of course treat personal data that you provide to us when filling out contact forms, by telephone, by e-mail, by post or in direct contact as confidential. We use your data to process your inquiries and to give you the opportunity to obtain information from us about our products and services. The legal basis for data processing is Art. 6 para. 1 f) GDPR. The legitimate interest on the part of Stuttgart-Marketing GmbH arises from the interest in answering inquiries from customers and interested parties and thus maintaining and promoting their satisfaction.

2.2 Recipients/categories of recipients:

Within Stuttgart-Marketing GmbH, your data will be passed on, among other things, to process your inquiry if this is necessary for processing. As part of the processing of your inquiries, we use the external processor SugarCRM, Inc. based in the USA, which is obliged under Art. 28 GDPR. The valid EU standard contractual clauses have been concluded with the service provider.

2.3 Storage period/criteria for determining the storage period:

All personal data that you provide to us in response to inquiries will be deleted by us no later than 2 years after the final response to you, unless there are statutory retention or limitation periods to the contrary. The basic retention period of 2 years is explained by the fact that it may occasionally happen that you as a customer or interested party contact us again about the same matter after a reply and we then have to be able to refer to the previous correspondence.

3. Data processing of contact persons

3.1 Purpose of data processing/legal basis:

Stuttgart-Marketing GmbH processes the contact data of contact persons at customers, interested parties, suppliers and other business partners for communication by e-mail, telephone, fax and post. The legal basis for data processing is Art. 6 Para. 1 f) GDPR. The legitimate interest on the part of Stuttgart-Marketing GmbH arises from the interest in conducting or initiating the business relationship with customers, interested parties, suppliers and other business partners and maintaining personal contact with contact persons.

3.2 Recipients/categories of recipients:

Within Stuttgart-Marketing GmbH, your data will be passed on, among other things, to carry out or initiate the business relationship if this is necessary for processing. As part of the processing of your data, we use the external processor SugarCRM, Inc. based in the USA, which transfers data to the USA. The service provider is obliged in accordance with Art. 28 GDPR. The valid EU standard contractual clauses have been concluded with the service provider.

In individual cases, e.g. if we are legally obliged to do so, we may also transfer your data to other bodies, e.g. to authorities.

3.3 Storage period/criteria for determining the storage period:

Personal data is stored for the purpose of conducting business relationships for as long as there is a legitimate interest in doing so and there are no statutory retention or limitation periods to the contrary.

4. booking of experiences, tickets, events, promotions and discount cards etc. via our website

4.1 Purpose of data processing/legal basis:

Stuttgart-Marketing GmbH processes your personal data when you book experiences, tickets, events or advantage cards (e.g. ErlebnisCard, StuttgartCard, StuttCard Plus, Stuttgart Special) etc. with us. We then process your title, your first and last name, your postal and e-mail address, telephone number as well as payment information and services used by you on the basis of Art. 6 para. 1 lit. b) GDPR for the fulfillment of the contract with you.

If you purchase our advantage cards for another person who can then use the card, we also process the first and last name of the person using the card and the services used on the basis of Art. 6 para. 1 lit. b) GDPR.

4.2 Recipients/categories of recipients:

Within Stuttgart-Marketing GmbH, your data will be passed on, among other things, to carry out or initiate the business relationship if this is necessary for processing.
In the context of your bookings, processors selected by us and obliged in accordance with Art. 28 GDPR have access to your personal data. For hotel bookings, this is the processor my.IRS GmbH ("TOMAS", Dornierstraße 4, 82178 Puchheim) and for other bookings bookingkit GmbH (Sonnenallee 223, 12059 Berlin). For the services of our advantage cards, this is (Public Ticket Solution, Schönebergerstraße 15, 10963 Berlin). As we process the above-mentioned data in our internal CRM system for the purposes of contract fulfillment, the processor SugarCRM, Inc. based in the USA also receives access to your data in this context. There is an order processing contract with SugarCRM and the applicable EU standard contractual clauses have been concluded.

If you create a customer account for our loyalty cards, you will find information on data processing in the data protection information for the respective customer account.

In individual cases, e.g. if we are legally obliged to do so, we may also transfer your data to other bodies, e.g. authorities.

4.3 Storage period/criteria for determining the storage period:

We will generally delete your data two years after the contractual relationship with you has been completed, unless statutory retention periods or limitation periods require longer storage.

5. Data processing for marketing purposes

5.1 Purpose of data processing/legal basis:

Stuttgart-Marketing GmbH processes personal data for marketing purposes, in particular for advertising by email, telephone and post. The purpose of data processing in the context of marketing measures is to inform data subjects about the products and services of Stuttgart-Marketing GmbH. The legal basis for sending advertising by post is Art. 6 para. 1 f) GDPR. The legitimate interest on the part of Stuttgart-Marketing GmbH arises from the interest in sending customers and interested parties information about products and services. The legal basis for marketing measures by e-mail or telephone is usually a declaration of consent given by you in accordance with Art. 6 para. 1 lit. a) GDPR. For electronic marketing measures to existing customers, the existing customer privilege can be used if the requirements of Section 7 (3) UWG are met.

If you give us your consent to receive our electronic newsletter, you also consent to further data processing for personalized and non-personalized advertising purposes and in this context to the creation of a personalized user profile (see below for more information). Further information on this and on advertising can be found in sections 6 and 7 of this privacy policy.

You can object to receiving advertising by post or email at any time with effect for the future by sending a message to Stuttgart-Marketing GmbH by post to: see above or by email to datenschutz@stuttgart-tourist.de. In addition, you can revoke your consent at any time with effect for the future for data processing that takes place on the basis of Art. 6 para. 1 lit. a) GDPR. Please note that this does not affect the lawfulness of the processing carried out before you withdraw your consent.

For the purposes of internal evaluation of our marketing activities, we also process booked experiences and events on an aggregated level. For example, we can evaluate whether a particularly large number of events and experiences have been booked in a particular district. The analysis is not personalized.

5.2 Recipients/categories of recipients:

For data processing, we use the external processor SugarCRM, Inc. based in the USA, which is obligated in accordance with Art. 28 GDPR. The valid EU standard contractual clauses have been concluded with the service provider.

5.3 Storage period/criteria for determining the storage period:

We will delete your data stored by us two years after the last customer contact with you. If you object to receiving advertising or revoke your consent with effect for the future, the necessary data will be blocked or deleted immediately, unless statutory retention periods prevent this.

5.4 Remarketing

We use Google remarketing technologies.

We use cross-device remarketing technologies from Google so that you can be shown targeted advertising on other websites based on your visit to our website. The data processing takes place on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR.

How does remarketing work?

When you visit our websites, Google may retrieve recognition features for your browser or device (e.g. create a so-called browser fingerprint), evaluate your IP address or store a recognition feature in the form of a small text file on your device (e.g. a so-called third-party cookie). It is also possible that Google may link your visit to our website with one or more of these recognition features and store them in order to display our advertising to you on other pages on the Internet.
The recognition features described above are designed as pseudonyms and can be used by Google to recognize your device on other websites. For example, if you visit a page that participates in Google's display advertising network (i.e. displays advertising on behalf of Google), Google can recognize your device and browser based on the above-mentioned features.
We can also add so-called "remarketing tags" to our websites. This means that we can include keywords in our web pages that contain statements about the content of the displayed page (such as product or service categories). The keywords we use do not contain any personal or sensitive information. Google receives and stores these keywords for the above-mentioned recognition features. So if you visit a page that we have tagged with a specific product category, Google stores this keyword and assigns it to your recognition features.
This allows us to commission Google to place advertisements on other websites based on the pages we have visited. If you visit another website that participates in Google's display advertising network, Google can use the recognition features and the keywords stored for these recognition features to recognize whether and, if so, which of our advertisements should be displayed to you.
You can find more information on how Google remarketing technologies work at https://www.google.com/policies/technologies/ads/.

5.5 Google AdWords and Google conversion tracking

Use of Google AdWords conversion tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The legal basis for this is your consent in accordance with Art. 6 para. 1 lit. a) GDPR. The transfer of your data to the USA is based on your express consent in accordance with Art. 49 para. 1 lit. a) GDPR. There is no adequate level of data protection in the USA, which entails risks such as the lack of enforcement of data subjects' rights or possible access by government agencies. You can withdraw your consent at any time with effect for the future.

We use Google Adwords to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of other AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

You can find more information about Google's privacy policy at the following Internet address: http://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:

http://www.google.com/settings/ads/plugin?hl=de

Please note that you may not be able to use certain functions of this website, or only to a limited extent, if you have deactivated the use of cookies.

6. Subscription to our newsletter and personalized and non-personalized advertising mailings based on a personalized user profile

6.1 Purpose of data processing/legal basis:

You have the option of subscribing to our free newsletter via the Stuttgart Marketing GmbH website and other channels (by telephone, in person at trade fairs, etc.). If you give your consent in accordance with Art. 6 para. 1 lit. a) GDPR to the data processing for the receipt of our above-mentioned electronic newsletter, you also consent to further data processing for personalized and non-personalized advertising purposes and in this context to the creation of a personalized user profile (see below for further information).

a) Tourism/convention newsletter

You can subscribe to our tourism newsletter on our website stuttgart-tourist.de. You can also subscribe to our Convention Bureau newsletter via our website https://congress.stuttgart-tourist.de/. The legal basis for data processing in the context of sending our newsletter is generally your consent pursuant to Art. 6 para. 1 a) GDPR. The purpose of data processing in the context of ordering the tourism newsletter is to inform newsletter subscribers about products, tourist offers and services of Stuttgart-Marketing GmbH. The purpose of data processing when subscribing to the Convention Bureau newsletter is to inform newsletter subscribers about news from the Stuttgart Convention Bureau and the Stuttgart congress region as well as services provided by Stuttgart-Marketing GmbH. The Tourism and Convention Bureau newsletters are sent out irregularly.

We process your e-mail address as mandatory information for sending the newsletter. If you voluntarily provide further information about yourself when registering (title, first name, surname, company, country, newsletter selection), the legal basis for this is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest is to offer you the newsletter in your language where possible and to address you personally. If you subscribe to our convention newsletter, the voluntary disclosure of your company is for information purposes only.

If you indicate your interests to us, you will receive the tourism or Convention Bureau newsletter in a personalized form. You will then receive modules on your selected interests in the newsletters. The personalization of the newsletters will only take place on the basis of the interests you indicated when registering. If you specify your interests, you will also receive personalized mailings on the interests you have selected (for more information, see below).

You can also subscribe to our above-mentioned newsletters in the context of bookings via TOMAS and bookingkit. Please note that, for technical reasons, your interests for subscribing to the personalized newsletter and for personalized mailings can only be specified in the confirmation email for the newsletter on the basis of your specified interests, among other things. If you indicate your interests in the confirmation email, you will receive personalized mailings according to your selected interests in addition to your personalized newsletter (see above).

If you do not indicate any interests, you will only receive the general modules in the newsletter that are included in the regular newsletter. You will then not receive any interest-specific modules in the newsletter.

b) Additional personalized and non-personalized advertising mailings for our customers

If you subscribe to our tourism and/or convention newsletter, you also consent to us creating a personalized user profile for you in accordance with Art. 6 (1) (a) GDPR and to sending you personalized and non-personalized advertising mailings on the basis of this profile, including other leisure and event tips from the Stuttgart region.

After giving your consent to receive our newsletter as well as personalized and non-personalized advertising mailings (see below), you will receive a confirmation email for your consent (double opt-in). After confirming your consent, you will receive a welcome email for each newsletter you have subscribed to. The welcome email will be personalized if you have indicated your interests when subscribing to the newsletter and have made bookings with us via bookingkit or TOMAS in the past. For further information on this, please refer to the explanations below.

The creation of your personalized user profile or the personalization of the advertising mailings is based on the interests you may have indicated in the context of the newsletter subscription, on any bookings already made or future bookings with us via TOMAS/bookingkit, the analysis of your opening and reading behavior of our newsletters and advertising mailings as well as existing data from your ErlebnisCard customer account, if you have one. In addition, personalization is also based on the content you click on in the newsletter and your visits to our website stuttgart-tourist.de and https://congress.stuttgart-tourist.de/ together with the time stamp if you have consented to our website tracking using the Sugar Pixel.

The purpose of data processing is to send you personalized advertising mailings. This serves, for example, to provide you with offers that are relevant to your bookings or stated interests in terms of content and timing. For example, you may receive information at short notice about available places on promotions and last-minute offers.

When analyzing your opening and reading behavior of our subscribed newsletters and advertising mailings, we process the information as to whether - and if so, how quickly after receipt - you open our newsletter or our advertising mailing. To do this, we use a pixel image from SugarCRM, Inc. that is downloaded when the newsletter is opened. When you open our newsletters, we also process information about which articles in the newsletter you click on and which websites linked in the newsletter you access and at what time.

If you have an ErlebnisCard customer account and give your consent to data processing for the newsletter and our personalized and non-personalized mailings, we process any existing data from the theme wizard and data on services already used, including the date of use of the ErlebnisCard, from your ErlebnisCard customer account for personalization purposes.

In addition, we will also send you non-personalized advertising mailings on the basis of your above-mentioned consent. This may include, for example, information about upcoming events, satisfaction surveys about the events you have booked and brochure updates.

We also send personalized and non-personalized advertising mailings on an irregular and event-related basis.

Automated processes and profiling (e.g. selection of customer (groups)) take place when processing your data. However, no algorithms, statistical or mathematical processes without human intervention are used in SugarCRM to select customers and target them with advertising based on the above-mentioned criteria. The employees of Stuttgart Marketing GmbH with their own decision-making authority analyze the relevant customer data if the above-mentioned consent is given. Based on the individual analysis by SMG employees, a decision is made as to which customers/subscribers are sent which advertising mailings. The decision to send individual advertising mailings is therefore made solely by the individual SMG employees authorized to do so. Profiling is used exclusively to personalize the advertising mailings.

c) Hotel newsletter

If you are a business contact in the hotel sector, you can subscribe to our hotel newsletter on the basis of your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

We require your email address as mandatory information for this. If you voluntarily provide further information about yourself when registering (title, first name, surname, company, country, newsletter selection), the legal basis for this is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest here is to offer you the newsletter in your language where possible and to address you personally. The voluntary indication of your company is for information purposes only.

With our hotel newsletter we inform you about news in the hotel sector.

The hotel newsletter is sent out irregularly.

When analyzing your opening and reading behavior, we process the information as to whether - and if so, how quickly after receipt - you open our newsletter. To do this, we use a pixel image from SugarCRM, Inc. that is downloaded when you open the newsletter. When you open our newsletter, we also process information about which articles in the newsletter you click on and which websites linked in the newsletter you access and at what time.

Right of withdrawal:

You can revoke your consent to receive our newsletters and advertising mailings at any time with effect for the future by clicking on the corresponding unsubscribe link in one of the newsletters or advertising mailings sent to you. You will then no longer receive newsletters and advertising mailings based on the consent you gave when registering for the newsletter. Please note that this will not affect the lawfulness of the processing carried out until you withdraw your consent.

6.2 Recipients/categories of recipients:

We use the external processor SugarCRM, Inc. based in the USA for sending newsletters and tracking the reading and opening behavior of our newsletters and advertising mailings as well as for the information in your usage profile on your website visits if you have consented to web tracking on stuttgart-tourist.de or congress.stuttgart-tourist.de using Sugar Pixel, whereby data is transferred to the USA. The service provider is obligated in accordance with Art. 28 GDPR. The valid EU standard contractual clauses have been concluded with the service provider.

6.3 Storage period/criteria for determining the storage period:

If you withdraw your consent to receive our newsletter or the above-mentioned advertising mailings, you will no longer receive newsletters and the above-mentioned advertising mailings. We will then also delete your data processed on the basis of your consent to our newsletters and the above-mentioned advertising mailings.

7. Further customer and partner communication

7.1 Purpose of data processing/legal basis:

In addition to the above-mentioned purposes, we also process your personal data in order to give you the opportunity to provide us with both personalized and anonymous feedback, to provide you with up-to-date information or developments regarding your inquiries, bookings or for your activity. The legal basis for this is Art. 6 para. 1 lit. f) GDPR. We have a legitimate interest in processing your feedback and providing you with relevant information about your bookings, inquiries and activities by email.

Business contacts of our partner hotels also receive individual mailings with up-to-date content. Here, segmentation is carried out according to the characteristics of the hotel partners. The legal basis for this is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in conducting our business communication with you.

You can object to further contacting for the purposes described above by Stuttgart Marketing GmbH at any time.

7.2 Recipients/categories of recipients:

We use the external processor SugarCRM, Inc. based in the USA to send the mailings, whereby data is transferred to the USA. The service provider is obliged in accordance with Art. 28 GDPR. The valid EU standard contractual clauses have been concluded with the service provider.

7.3 Storage period/criteria for determining the storage period:

If you are a private customer, we will generally delete your data two years after the last contact with you. If you are a business partner, your data will be deleted no later than four years after the last contact with you. Both apply subject to your right of objection, insofar as this is relevant.

8. Communication with freelance employees

8.1 Purpose of data processing/legal basis:

We contact our freelance city guides in particular with information concerning them, e.g. with information about changes to the tours. The legal basis for this is Art. 6 para. 1 lit. b) GDPR.

8.2 Recipients/categories of recipients:

To send the mailings, we use the external processor SugarCRM, Inc. based in the USA, whereby data is transferred to the USA. The service provider is obliged in accordance with Art. 28 GDPR. The valid EU standard contractual clauses have been concluded with the service provider.

8.3 Storage period/criteria for determining the storage period:

We will delete your data no later than four years after the last contact with you.

9. Satisfaction surveys

9.1 Purpose of data processing/legal basis:

In the event that you make bookings with Stuttgart Marketing GmbH, you will subsequently receive a survey by email in order to evaluate precisely these products and services. The legal basis for this is Art. 6 para. 1 lit. f) GDPR. We have a legitimate interest in surveying your satisfaction. You can object to this at any time.

9.2 Recipients/categories of recipients:

To send the mailings, we use the external processor SugarCRM, Inc. based in the USA, which transfers data to the USA. The service provider is obliged to comply with Art. 28 GDPR. The valid EU standard contractual clauses have been concluded with the service provider.

9.3 Storage period/criteria for determining the storage period:

We delete your data no later than two years after the last contact with you.

10. Social plugins

Our website contains so-called hyperlinks to websites of other providers (facebook, youtube, instagram, pinterest, tiktok, Cityblogger). When you activate these links, you will be forwarded directly from our website to the website of these providers. You can recognize this by the change of URL (address bar of the browser).

We cannot accept any responsibility for how these providers handle your data on these external websites, as we have no influence on how these providers handle your personal data. Please find out more about this directly on the websites of the respective providers.

11. cookies

This website uses cookies. We use cookies to personalize content and ads, to provide social media features and to analyze traffic to our website. We also share information about your use of our website with our social media, advertising and analytics partners. Our partners may combine this information with other data that you have provided to them or that they have collected as part of your use of the services.

A detailed description of the service providers used, the purposes used and the status of your consent can be found under the Cookies tab at the bottom of this page or via the following link: https://www.stuttgart-tourist.de/cookies.

12. tracking by the sugar pixel on the website

If you give your consent in accordance with Art. 6 para. 1 lit. a), 49 para. 1 lit. a) GDPR, we process your IP address, your approximate geographical location including your country, region and city from where you access the SMG website, your organizational unit, the date and time of your page view and, if specified, your e-mail address using a pixel from SugarCRM, Inc. based in the USA. We process your personal data for real-time tracking of website visits. You can revoke your consent at any time with effect for the future here.

If you give your consent to our tracking using Sugar in the cookie banner on our website and also give your consent in accordance with Art. 6 para. 1 lit. a) GDPR to subscribe to our newsletter and personalized and non-personalized mailings, we will also process information in your personalized user profile about when you accessed our stuttgart-tourist.de or congress.stuttgart-tourist.de website. Further information on this can also be found in section 6. The data will be deleted after your revocation.

13. Use of cookies and web beacons

When you visit the Stuttgart-Marketing GmbH website, your browser automatically sends us certain internet-related information (such as the internet protocol or IP address of the computer you are using). Stuttgart-Marketing GmbH websites may also use such so-called "cookies" and "web beacons" to track how visitors use the sites so that your visit can be made more user-friendly. Cookies and web beacons are deleted at the latest after such a statistical evaluation.
Cookies are small text files that are often stored by websites on visitors' computer hard drives. A cookie contains a unique code with which your computer is recognized when a user of your computer visits a website for the second time. Web beacons are Internet tools that allow us to determine, for example, whether a website has been accessed. The Stuttgart-Marketing GmbH websites use cookies and web beacons to enable our visitors to use the website in a user-friendly way and to better understand how the Stuttgart-Marketing GmbH websites are used. Cookies and web beacons can indicate, for example, whether you have visited the Stuttgart-Marketing GmbH website before or whether you are a new visitor.
Cookies and web beacons on the Stuttgart-Marketing GmbH website cannot be used to start programs on your computer or transmit viruses. They are uniquely assigned to you, can only be read by an Internet server in the domain from which the cookie or web beacon originates, and are used exclusively for connection control/recognition on repeat visits to the homepage. The Stuttgart-Marketing GmbH websites do not merge your personal data with the cookie or web beacon assigned to you. Non-aggregated data contained in cookies or web beacons will not be sold or forwarded to third parties by the Stuttgart-Marketing GmbH companies. You can accept or reject cookies or web beacons. Most Internet browsers automatically accept cookies, but you can usually indicate in your browser settings that you refuse cookies and web beacons. If you choose to do so, you may not be able to use all the services and functions of the Stuttgart-Marketing GmbH website. A "Help" section is available in the toolbar of most browsers, where you can find out how to set your browser to notify you when you receive a new cookie and how to delete cookies. Please bear in mind that you may not be able to use the Stuttgart-Marketing GmbH website to its full extent without cookies.

13.1 Usage data about visits to our website

13.1.1 Purpose of data processing and legal basis

Information that is generated during your use of our website (this includes: the page from which the file was requested, the name of the file, the date and time of the request, the amount of data transferred, the access status such as "file transferred", "file not found", etc.), a description of the type of web browser used and an anonymized IP address - shortened by the last three digits by the Google Analytics program) are used by us for user guidance, for statistical evaluations, to adapt our website to your needs and to prevent irregular requests to our website. For this purpose, we use temporary and permanent cookies to control your connection to our websites during the session. No personal data about you is stored or processed in any other way. The cookie only enables us to identify you as a unique user who is unknown to us during your visit to the site.
With your consent, Stuttgart Marketing GmbH creates a pseudonymous user profile on the basis of Art. 6 para. 1 lit. a) GDPR by using Google Analytics. The user profiles are not merged with the data of the bearer of the pseudonym. You can revoke your consent at any time with effect for the future in the cookie banner.

You can revoke your consent at any time under the Cookies tab on the website.

13.1.2 Storage period/criteria for determining the storage period

We do not store any usage profiles from Google Analytics.

13.2 Web tracking using Google Analytics

13.2.1 Purpose of data processing/legal basis:

We use the functions of the web analysis service Google Analytics on our website. The provider is Google LLC. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The legal basis for this is your consent in accordance with Art. 6 para. 1 lit. a) GDPR. The transfer of your personal data to the USA is based on your express consent in accordance with Art. 49 para. 1 lit. a) GDPR. There is no adequate level of data protection in the USA, which entails risks such as the lack of enforcement of data subjects' rights or possible access by government agencies. You can revoke your consent at any time with effect for the future. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable your use of the website to be analyzed. The data processing is essentially carried out by Google. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. Both Google and the state authorities in the USA have access to this data. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of us as the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is linked to other data about you, such as your search history, personal accounts, usage data from other devices and all other data that Google has about you.

13.2.2 Recipients/categories of recipients:

Your data collected here will only be processed by companies of Stuttgart-Marketing GmbH and the service provider Google commissioned by us.

13.2.3 Storage period/criteria for determining the storage period:

We do not store any personal user profiles via Google Analytics.

14. Encryption

We take technical and organizational security measures to protect your data from unwanted access as comprehensively as possible. In addition to securing the operating environment, we use encryption procedures. The information you provide is transmitted in encrypted form using an SSL (Secure Socket Layer) protocol and checked for authenticity to prevent misuse of the data by third parties. You can recognize this by the fact that the lock symbol in the status bar of your browser is closed and the address line begins with "https....".

15. Your rights as a data subject

In accordance with Art. 15 GDPR, you have the right to receive information about the personal data stored about you free of charge upon request. In addition, you have a right to rectification of your personal data in accordance with Art. 16 GDPR, a right to erasure in accordance with Art. 17 GDPR and a right to restriction of processing in accordance with Art. 18 GDPR, subject to the conditions specified therein and other legal requirements. If you have provided the processed data, you may have a right to data portability in accordance with Art. 20 GDPR. Under the conditions of Article 21 (1) GDPR, you may object to data processing for reasons arising from your particular situation.

You also have the right to lodge a complaint with the competent data protection supervisory authority at any time (Art. 77 GDPR).
In the aforementioned cases, if you have any questions or complaints, please contact Stuttgart-Marketing GmbH in writing or by email at info@stuttgart-tourist.de

16. no obligation to provide personal data

Unless otherwise stated in the previous chapters, the provision of your personal data is not required by law or contract or necessary for the conclusion of a contract. You are not obliged to provide personal data if no information to the contrary has previously been provided. Failure to provide your personal data may mean that we cannot answer your contact request, that a business relationship cannot be entered into or that you cannot use our services. If you do not give us your consent for data processing that requires consent, the corresponding data processing will not take place.

17. cross-references ("links") to other websites

For your information, we occasionally refer to other websites. These websites are operated independently of us and are beyond our control. These websites may have their own privacy policies, which we strongly recommend you read when visiting such websites. We accept no responsibility for the content of these websites, for products or services that may be offered on them or for any other use of these sites. Stuttgart-Marketing GmbH reserves the right to delete cross-references at any time. The inclusion of cross-references does not constitute an endorsement, authorization, support or business connection of Stuttgart-Marketing GmbH to the respective Internet pages or the products or services mentioned on them. If you access a website to which reference is made from these pages, you do so at your own risk.

18 Contact details of the data protection officer:

When answering your inquiries or asserting your rights as a data subject, we may also involve our external data protection officer. You are also welcome to contact our external data protection officer yourself at any time if you have any questions:
Dr. iur. Christian Borchers
datenschutz süd GmbH
Wörthstraße 15
97082 Würzburg
E-mail: office@datenschutz-sued.de